Real Estate Agents Beware: Lily, the AI Employee, Is Taking Over Your Job (and Doing It Better)

Hello, Richy here – founder of Shofield AI. I’ve spent years working with professionals in real estate and saw the same frustrations over and over: endless follow-ups, missed leads, late-night emails, and too many tools that don’t talk to each other. Today, I’m thrilled to introduce Lily, our advanced AI employee who’s about to change all of that. Lily is the ultimate all-in-one solution for real estate brokers, property developers, mortgage lenders, rental companies, and holiday home agencies. She’s not just another chatbot or virtual assistant – she’s a full-fledged AI team member trained to boost your revenue, save you time, and delight your clients at every step.

If you’ve ever wished you could clone yourself or your best employee to handle the busywork, Lily is the answer. This isn’t a vision of the future – it’s happening right now. Real estate businesses are already seeing game-changing results with AI. (In fact, a Christie’s-affiliated brokerage in Portugal deployed an AI agent and closed $100 M in sales from the AI’s leads (Game-changing AI real estate agent generates $100M in sales for Portuguese firm | Fox Business)!) I built Lily to bring that kind of transformational power directly to your business. Curious to see it in action? Explore Lily on Shofield AI and discover how an AI employee can start making a difference from day one.

Why the Real Estate Industry Needs Lily Now

The real estate industry is undergoing a digital revolution, and those who embrace it will leap ahead. As a founder deeply involved in proptech, I’ve witnessed how competitive the market has become. Customers expect instant responses and personalized service 24/7 – but your human team needs sleep, and there are only so many hours in a day. That’s where Lily comes in. Lily works around the clock without ever breaking a sweat, handling the repetitive yet critical customer-facing tasks that often slip through the cracks.

Imagine never missing a follow-up with a hot lead because your AI assistant already replied within minutes at 9 PM on a Sunday. Or having every inquiry on a property – whether it comes via email, text, or your website chat – answered instantly with friendly, accurate information. This level of responsiveness isn’t a luxury anymore; it’s quickly becoming expected. According to a recent Salesforce survey, 83% of sales teams using AI saw revenue growth, versus only 66% of teams without AI (Salesforce Report: Sales Teams Using AI 1.3x More Likely to See Revenue… | Noah Zandan). In other words, teams adopting AI are pulling ahead, and those who don’t risk getting left behind. I don’t say this to scare anyone, but to underscore a reality: the AI era in real estate isn’t coming someday – it’s here now.

And it’s not just big corporations or tech giants taking advantage. From boutique brokerages to local rental agencies, forward-thinking businesses are already leveraging AI to win more deals. I built Lily so that you can do the same with ease. If you’re ready to join the early adopters blazing a trail (and avoid playing catch-up later), keep reading – or head to shofield.ai to get a personal demo. Don’t let competitors be the first to wow clients with AI-driven service. Lily gives you a chance to leapfrog the competition starting today.

How Lily Works (and What Makes Her Different)

Let’s pull back the curtain on Lily. How exactly does she work, and what sets her apart from the dozens of “AI assistants” out there? The short answer is that Lily is a true all-in-one AI agent that combines the latest AI brainpower with deep real estate know-how and seamless integration into your workflow. I often describe her as a digital employee – one who can understand, decide, and act across a wide range of tasks, much like a human would, but unbelievably faster.

Powered by advanced language AI: Lily is built on cutting-edge large language models (the same tech behind tools like ChatGPT) fine-tuned for real estate scenarios. This means she understands context, tone, and the nuances of client questions. Whether a lead asks, “Can you tell me about the neighborhood around 123 Elm Street?” or a tenant emails, “How do I reset my thermostat?”, Lily can interpret the request and give a helpful, accurate response in plain language. Unlike basic chatbots that only spit out canned answers, Lily actually comprehends what people are asking and can have a natural conversation.

Different by design: What truly makes Lily special is that she doesn’t work in a silo. Many AI tools only live on one channel (say, a chat widget) or perform one trick (like scheduling meetings). Lily is different. She’s omnipresent across your customer touchpoints and can take action on your behalf. For example, Lily can converse with leads via email, SMS, or website chat – wherever your clients reach out – and keep the context consistent. She remembers details (preferences, timelines, properties of interest) so clients never have to repeat themselves. Even more, Lily is directly connected to your business systems: she can log interactions into your CRM, update contact records, create follow-up tasks, and more without you lifting a finger.

Seamless integration with your tools: As a tech founder, I know an AI solution must plug into what you already use. We designed Lily to play nicely with popular platforms and workflows used in real estate. For instance, Lily ties into GoHighLevel (the all-in-one CRM many agencies rely on) – leveraging its agency features to capture and nurture leads. She also connects with our in-house Labs tools for advanced AI capabilities, and even integrates with no-code automation platforms like n8n and Make.com. This means if you have custom workflows or other apps, Lily can trigger them or respond to them. Think of Lily as the glue between AI intelligence and your existing processes. She can automatically add a new lead to your GoHighLevel pipeline, kick off an n8n workflow to send a welcome packet, or update a spreadsheet – whatever routine steps you normally do manually, Lily can likely automate it. This level of integration is something most off-the-shelf bots simply don’t have. Lily doesn’t make you change your workflow; she supercharges the workflow you already like to use.

In short, Lily is smarter, more connected, and more proactive than any AI agent you’ve seen. She’s not here to provide gimmicks – she’s here to do real work. And unlike a human employee who might need months of training and still can’t handle more than one conversation at a time, Lily comes ready out-of-the-box and can scale her efforts infinitely. That’s a bold claim, I know, but it’s exactly what we’re delivering with Lily. If you’re wondering how this translates into day-to-day tasks, let’s look at what Lily can handle for you.

Taking Painful Tasks Off Your Plate (What Lily Can Do for You)

Every real estate professional has a list of painfully repetitive tasks that eat up time and energy. Lily was built to take those tasks off your plate so you and your team can focus on the high-value work that truly requires your expertise (negotiating deals, building relationships, creating strategy). Here are just a few of the customer-facing tasks Lily can automate and streamline from day one:

• Lead Outreach & Follow-Up: Lily can send personalized introductory emails or texts to new leads, respond to inquiries from listing websites, and even perform cold outreach to potential sellers or investors with tailored messaging. She nurtures leads by following up multiple times (politely and persistently) so you don’t have to remember to. No more leads slipping through cracks – Lily keeps them engaged. In fact, companies using AI for outreach have seen dramatically higher conversion rates (some report 5× higher cold outreach conversions using AI-driven personalization, and 20–40% higher reply rates to their emails (How Danby Marketing Services Achieved Consistent 20-40% Positive Response Rates with Smartlead)). Imagine multiplying the effectiveness of your prospecting overnight – that’s what Lily enables. (Ready to boost your pipeline? Let Lily handle your follow-ups at Shofield AI!)
• Answering Questions 24/7: Whether it’s a buyer asking about property details, a tenant checking lease terms, or a holiday guest asking for Wi-Fi instructions, Lily is on it. She instantly answers common questions using the knowledge base you provide – be it listings info, your company’s policies, or FAQs. And if she doesn’t know an answer out-of-the-box, she learns quickly. Your clients get instant, accurate answers at any hour, which means higher satisfaction and less drop-off. (Remember that Portuguese brokerage’s AI agent handling inquiries all night? Clients love that convenience (Game-changing AI real estate agent generates $100M in sales for Portuguese firm | Fox Business) (Game-changing AI real estate agent generates $100M in sales for Portuguese firm | Fox Business), and you’ll love waking up to see new leads qualified in your inbox.)
• Scheduling and Appointments: Tired of the back-and-forth “Are you free at 3 PM on Tuesday?” emails? Lily takes over scheduling duties. She can access calendars (yours, or a team’s shared calendar) and coordinate property tours, meetings, or phone calls. She’ll propose times, send calendar invites, and even reschedule if needed. It’s like having a personal assistant who never double-books or forgets to follow up. For rental or holiday home agencies, Lily can handle booking viewings or even automate the booking of stays, all while you sleep.
• Client Onboarding: Once you’ve closed a deal or signed a new client, the onboarding process begins – and it’s often a tedious one. Lily makes onboarding a breeze by sending welcome emails, collecting necessary documents or information via interactive forms, and walking new clients through what to expect. For example, a mortgage lender can have Lily guide a borrower through filling out initial loan application details and provide updates on application status. A property developer can have Lily send over contracts, brochures, or updates on project milestones to new investors automatically.
• Lead Qualification & Scoring: Not all leads are equal, and chasing unqualified prospects wastes precious time. Lily can engage leads in conversation (via chat or email) to ask a few gentle questions and determine their readiness to transact. She’ll then tag or score leads in your CRM based on their responses and behaviors. When Lily finds a hot prospect (say, someone who’s pre-approved for a loan and eager to buy), she alerts you immediately. Conversely, she can politely nurture the colder leads over time until they warm up. This kind of AI-driven lead scoring has been shown to save teams countless hours and focus their efforts – one study even found that companies using AI for sales increased leads by over 50% while cutting time spent on unproductive pursuits significantly (AI in Sales: Revolutionizing the Art of Selling in 2024 – Alltius).
• Invoice and Payment Automation: This is a big one for many businesses – chasing down unpaid invoices or missed rent payments. Lily can monitor your payment schedules and send friendly reminders to clients who owe money. She can even generate payment links or invoices on the fly. By automating invoice follow-ups, companies have reclaimed up to $10K each month in revenue that might otherwise be lost to late or forgotten payments. It’s like having a diligent accounts receivable agent who never forgets and never feels awkward about reminding a client to pay. The result? Better cash flow for you, and one less thing to worry about.

And that’s not all – Lily can also handle tasks like marketing outreach (sending newsletters or new listing announcements personalized to each client’s interests), data entry (updating property databases with new info), and first-line customer support for any issues or requests. She’s always learning; if you find a new repetitive task that eats your time, just teach Lily once and she’ll take it over from then on.

Think about the massive time savings here. What would you do with an extra 20, 30, or even 50 hours each week that you currently spend on admin work? Lily’s here to give you that time back. Our early users report that tasks which used to take them all morning now happen in the background, and their workdays are transformed. It’s not an exaggeration to say that Lily can free you from the grind of routine tasks, letting you focus on closing deals and building relationships – the things that actually grow your business.

Proven Results: Driving Revenue and Cutting Costs

I know this all sounds exciting, but you might be thinking: “Does Lily really deliver?” Fair question – and as the person who led the development of Lily, I’m proud to say yes, she does – and we have the numbers to prove it. We’ve run extensive pilots and case studies with Lily, and the outcomes blew even us away. Here are some of the results that real businesses have achieved with Lily handling their outreach and customer interactions:

• 5× Higher Conversion on Cold Outreach: One real estate agency used Lily to handle their cold email campaigns to property owners. The result? They saw a fivefold increase in conversion rate from cold emails to appointments set, compared to doing it manually. Lily’s AI-driven personalization and timely follow-ups turned a 2% conversion rate into 10%+. This meant a pipeline full of new seller leads that the agency would have never had the bandwidth to engage otherwise.
• 20–40% Boost in Response Rates: In follow-up emails and texts, getting a reply is half the battle. With Lily crafting messages and responding instantly to inquiries, clients are far more likely to reply and continue the conversation. We’ve observed email reply rates jump into the 40%+ range in campaigns run by Lily, whereas industry averages for cold outreach often linger around 10% or less (How Danby Marketing Services Achieved Consistent 20-40% Positive Response Rates with Smartlead). That’s a huge uptick, which directly translates to more engaged leads and more deals. In fact, in one case study an agency achieved consistent 20–40% positive response rates thanks to AI-driven outreach (How Danby Marketing Services Achieved Consistent 20-40% Positive Response Rates with Smartlead). Those kinds of numbers can transform your sales funnel.
• Up to $10K/Month Reclaimed via Automation: As mentioned, automating invoice reminders and payment follow-ups with Lily can significantly improve your cash flow. One property management firm beta-testing Lily recovered an additional ~$10,000 in revenue in a month that otherwise might have slipped through the cracks – simply because Lily was tenacious in following up on overdue rental payments and fees. That’s money straight to the bottom line with essentially zero extra effort on your part. Over a year, that could be six figures in saved revenue for a mid-sized operation.
• Massive Time Savings and Productivity Gains: Perhaps most universally felt is the sheer amount of time Lily frees up. Customer onboarding that used to require an hour of manual emails per client now runs hands-free. Agents who spent their evenings sending follow-ups can go home earlier because Lily took care of it. One broker told us that using Lily was like hiring three full-time assistants, saving dozens of hours per week in aggregate time – but at a fraction of the cost of even one junior employee. And because Lily doesn’t get tired or forget tasks, nothing falls through the cracks. The ROI here is clear: Lily pays for herself many times over just in the labor hours saved (not to mention the additional revenue she generates).

These results aren’t lucky one-offs – they are replicable and happening right now wherever Lily is deployed. I share these stats not to boast, but to show that investing in a solution like Lily isn’t an expense; it’s a smart business move that drives revenue and cuts costs. In a challenging market, an AI employee who can boost conversion metrics by multiples and save you tens of thousands in operational inefficiencies is an essential investment. It’s like adding a superstar performer to your team who elevates everyone around them. Ready to see these kinds of results for your business? Join Shofield AI and let Lily start delivering. Every day you wait is deals and dollars left on the table.

Integration with Your Workflow: No Code, No Hassle

You might be wondering how to actually get Lily up and running in your own operations. I get it – new tech can seem daunting. That’s why we’ve made integration as painless as possible. If you can use a web browser, you can deploy Lily. She’s designed for a non-technical audience, so you don’t need to be an IT wizard or write a single line of code. We handle the heavy lifting on our end.

When you sign up, our team (including Lily herself!) will guide you through connecting your key systems. Lily can plug into GoHighLevel in just a few clicks – so if you manage leads and campaigns there, she’ll seamlessly fit in. She also connects with your email and messaging platforms to start handling communications. For more advanced automation, we provide templates using Make.com and n8n (think of these as visual workflow builders) that let Lily trigger or respond to events in other apps you use. For example, with a simple automation, Lily can add a new contact to your email newsletter list, or send a Slack alert to your team when a big fish lead comes in. We’ve also integrated Lily with our Labs features, which means as we roll out new AI capabilities or custom models, you get access without any fuss.

The bottom line: Lily meets you where you are. You don’t need to rip out any system or change your CRM. She’ll happily work with the tools you already love – just much more efficiently. Our goal at Shofield AI is to make the onboarding experience smooth. Most clients have Lily fully integrated and active within a day or two. And once she’s live, it feels almost magical: you’ll see emails being answered, tasks getting done in your CRM, leads moving along – all done by Lily, quietly and reliably. Of course, you remain in control. You can monitor conversations, set parameters for how Lily should handle certain things, and step in anytime. Think of her as an incredibly skilled assistant who handles 90% of the work but knows to loop you in for the final 10% where your personal touch is needed.

By now, I hope you’re picturing how Lily slots into your organization without upheaval – bringing immediate improvements. As a founder, one of my proudest moments was watching a client say, “Wow, it’s like she’s been part of our team for years,” just a week after deployment. That’s the level of integration we strive for. No headaches, just results.

Don’t Miss Out: The Future of Real Estate is Already Here

I want to emphasize one key thing: this isn’t hype or sci-fi – it’s real and it’s here. A few years ago, an AI like Lily might have sounded futuristic for a real estate business. But in 2025, we’re living in a new era. As I shared earlier, firms are already closing huge deals with AI agents (Game-changing AI real estate agent generates $100M in sales for Portuguese firm | Fox Business), and a vast majority of sales teams are embracing AI to hit their targets (Salesforce Report: Sales Teams Using AI 1.3x More Likely to See Revenue… | Noah Zandan). The question isn’t “will AI change real estate?” – it’s “how fast can I get on board?”. Those who act early stand to gain the most. Those who lag may find themselves scrambling to catch up as others automate and accelerate ahead of them.

I’ve always been a believer in technology leveling the playing field. Lily is the great equalizer – whether you’re a solo agent or a large agency, you can harness the same AI firepower as the big players. In fact, in some ways small and medium businesses benefit even more, because Lily can immediately offset a smaller team size. She enables you to punch above your weight. I genuinely feel we’re at a once-in-a-generation inflection point. Just as smartphones or the internet were game-changers, AI agents like Lily are poised to redefine how we work and interact with clients. And in real estate – a field built on relationships and information – the impact is going to be profound.

Don’t wait and wonder ‘what if’. I built Lily precisely so forward-thinking professionals like you can seize the advantage today. Every month you delay, that’s potentially hundreds of leads that could have been nurtured better, dozens of hours you could have saved, and revenue you might have gained. It’s rare that you get the chance to hop on a trend before it becomes the standard. This is that chance in real estate. I urge you, as a fellow entrepreneur and someone passionate about this industry, to at least take Lily for a test drive. See what the buzz is about. I’m confident that once you do, you’ll not want to go back.

Ready to Transform Your Real Estate Business? (Final CTA)

Lily isn’t just a tool – she’s an investment in the growth and future of your business. The results speak for themselves: higher conversions, more engaged clients, reclaimed revenue, and happier teams. As the founder of Shofield AI, I personally invite you to become part of this AI revolution in real estate. Our team is here to support you every step of the way in onboarding Lily and ensuring she delivers extraordinary value.

Don’t get left behind while others innovate. If you’re ready to work smarter, close more deals, and give your clients an experience that feels truly modern and responsive, then it’s time to make Lily a part of your team. This is the moment to act. Visit www.shofield.ai now to get started with Lily, and see firsthand how this advanced AI employee can propel your business to new heights. I guarantee, a few months from now you’ll wonder how you ever managed without her. Here’s to your success and to embracing the future – today. Let’s redefine real estate together with Lily by our side!

➡️ Get Started with Lily on Shofield AI and supercharge your revenue and productivity today.